Cox Media made its third investment in the marketing company, which has also acquired video content platform Vidaao.

US-based content marketing platform and services provider Skyword received $11m in funding on Monday from existing investor Cox Media Group, also announcing the acquisition of video creation platform and marketplace Vidaao.

Cox, a digital media company, previously led a $6.7m round for Skyword in May 2013 after investing $6m in the company in 2012.

Founded in 2004 as Gather, Skyword raised just over $24m under its own name before securing a further $3m in equity and $1.8m in debt under…