UK-based web traffic analytics provider SimilarWeb closed a $25m series E round yesterday led by e-commerce company Naspers that also featured private investor David Alliance.

SimilarWeb analyses a range of metrics such as traffic and user engagement for more than 80 million websites and three million mobile apps in order to help developers better understand and target their audiences.

The funding will support further expansion through the addition of new offices and through acquisitions, and was raised to tackle a…

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