Salesforce Ventures is set to exit customer engagement platform developer SessionM, which has agreed to a purchase by Mastercard.
Payment services firm Mastercard agreed on Tuesday to buy US-based customer engagement software provider SessionM in a deal of undisclosed size that will allow enterprise software producer Salesforce to exit.
SessionM has built a customer loyalty and engagement platform that helps businesses in industries such as retail, aviation, consumer goods production and restaurants engage their customer base more effectively.
The technology also allows companies to put together a customer loyalty scheme, incorporating data management tools and the ability to include…
