The automated loyalty marketing platform, which is also backed by NTT Docomo, has now raised almost $74m altogether and is valued at $205m.
US-based loyalty marketing platform developer SessionM received $35m yesterday in a series D round backed by Salesforce Ventures, the strategic investment arm of enterprise software provider Salesforce.com.
Growth equity firm General Atlantic led the round, which included investment fund Causeway Media Partners and venture capital firms Charles River Ventures (CRV), Highland Capital Partners and Kleiner Perkins Caufield & Byers (KPCB).
SessionM’s software, which is compatible with Salesforce, analyses customer behaviour across multiple channels and attaches it to their profile in…
