Medallia, a New York-listed experience management company, has acquired Sense360, a US-based retail data analysis provider backed by Qualcomm Ventures, the corporate venturing arm of semiconductor producer Qualcomm, for up to $44m in cash.
In April 2017, Sense360 raised $7m in a series A round that included Qualcomm Ventures and led by existing investor Firstmark and also featured fellow venture capital firm Upfront Ventures.
Firstmark had previously led a $2.75m seed round for Sense360 in early 2015 that included Qualcomm Ventures,…
