Customer data provider Sense360 has added $7m to almost $2.8m in seed capital raised two years ago, with Qualcomm Ventures contributing to both rounds.

US-based retail data analysis provider Sense360 has secured $7m in a series A round that included Qualcomm Ventures, the corporate venturing arm of semiconductor producer Qualcomm.

The round was led by existing investor Firstmark and also featured fellow venture capital firm Upfront Ventures.

Sense360 uses mobile sensor technology to obtain anonymised location and survey data on almost 20,000 service industry locations from a network of more than 2 million customers. A client can see complex behavioural data on a customer’s…