Citi Ventures took part in the consumer data analytics software provider's series A round, which will support expansion, hiring and product innovation.
US-based consumer data software provider Second Measure completed a $20m series A round yesterday that included Citi Ventures, financial services firm Citi’s strategic investment arm.
The round was co-led by investment banking firm Goldman Sachs and venture capital firm Bessemer Venture Partners (BVP), and the company said it has now raised a total of $25.5m in funding.
Founded in 2015, Second Measure has created a platform that uses analytics technology to study consumer spending and business performance data in order…
