The start-up, which seeks to reward customers who save their money, has secured seed funding.
US-based savings reward program SaveUp received $2m in seed funding yesterday from venture capital firms BlueRun Ventures and True Ventures. The pre-registration for SaveUp’s beta launch was initiated at the same time.
Founded by experienced entrepreneurs Priya Haji and Sammy Shreibati, SaveUp’s model works in a similar way to traditional consumer reward programs except that customers are rewarded for making positive financial transactions instead of spending money. The rewards consist of the chance to win valuable prizes.
Jonathan Ebinger, partner…
