Digital marketing and data management firm Krux has followed an IDG-backed $11m series B round in 2011 with a $35m round also backed by SAP and Time Warner.

US-based data management company Krux secured $35m on Tuesday in a series B round led by SAP Ventures, the corporate venturing unit of software company SAP, and also featuring Time Warner Investments, the corporate venturing fund representing media conglomerate Time Warner.

New investors in the round include investment firms Visionnaire Ventures and Temasek Holdings, and reinvestment from IDG Ventures, the corporate venture capital fund of media company IDG, as well as VC fund The Entrepreneurs’ Fund and VC firm Accel…