Salesforce Ventures took part in an Industry Ventures-led round that will support expansion of 6sense's account based orchestration platform.

US-based marketing software provider 6sense has secured $27m in a funding round that included Salesforce Ventures, the corporate venturing arm of enterprise software producer Salesforce.

Venture capital firm Industry Ventures led the round, which also featured Bain Capital Ventures, the VC arm of private equity firm Bain Capital, as well as Battery Ventures, Costanoa Ventures and Venrock.

Founded in 2013, 6sense has created an account-based orchestration platform that leverages artificial intelligence, big data and machine learning technology to help marketing…