E-commerce personalisation platform Qubit has raised $26m in series B funding from Salesforce Ventures, Accel Ventures and Balderton Capital.

UK-based e-commerce technology company Qubit has secured $26m in a series B round that featured participation from Salesforce Ventures, the corporate venturing arm of the cloud computing company Salesforce.com. 

Venture capital firm Accel Ventures led the round, and Balderton Capital was also involved. Following the round, private investor Bruce Golden will join Qubit’s board.

Qubit’s platform collects information about the way users interact with a website, identifying behavioural patterns that could drive revenue. The funding will be used to fuel…