Narvar has obtained $30m in funding from a consortium that included Salesforce Ventures, though Fung Capital chose not to participate this time.

US-based consumer engagement platform Narvar secured $30m in series C funding yesterday backed by Salesforce Ventures, the corporate venture capital arm of cloud computing firm Salesforce.

Accel led the round, while Battery Ventures and Scale Venture Partners also took part.

Founded in 2012, Narvar operates a platform that enables retailers to communicate with their customers after they have purchased a product, enabling order tracking, seamless returns and proactive engagement to prevent any complaints.

The money will be used to increase…