The Time-backed e-commerce marketing tool provider took its overall funding to $82m in a series C round where TDM Growth Partners joined existing investors.
Rokt, the US-based e-commerce marketing software provider backed by media company Time, raised $48m in series C funding yesterday from investment firm TDM Growth Partners and unnamed existing backers.
Founded in Australia, Rokt provides technology intended to boost sales for e-commerce platforms by helping them offer relevant options that may interest customers and extend engagement.
The series C proceeds will go to research and development, as the company looks to make its tools more intelligent. It said while disclosing the…