The Time-backed e-commerce marketing tool provider took its overall funding to $82m in a series C round where TDM Growth Partners joined existing investors.

Rokt, the US-based e-commerce marketing software provider backed by media company Time, raised $48m in series C funding yesterday from investment firm TDM Growth Partners and unnamed existing backers.

Founded in Australia, Rokt provides technology intended to boost sales for e-commerce platforms by helping them offer relevant options that may interest customers and extend engagement.

The series C proceeds will go to research and development, as the company looks to make its tools more intelligent. It said while disclosing the…

Robert Lavine

Robert Lavine is special features editor for Global Venturing.