Jabong is valued at $500m to $800m for the talks, after it was previously reported to be in talks with Amazon for a deal worth $1.2bn.
India-based fashion and lifestyle online store Jabong may be acquired by payments services provider Paytm or conglomerate Aditya Birla for $500m to $800m, LiveMint reported yesterday.
The talks are being led by investment firm Kinnevik, the largest shareholder of Global Fashion Group (GFG), the owner of Jabong. Kinnevik is also negotiating on behalf of e-commerce group Rocket Internet, another shareholder of GFG.
The sale would also provide an exit to UK government-backed institution CDC Group, which provided $27.5m in series…