Nokia, Qualcomm and American Express all returned for the retail analytics company's latest round, which took its overall funding past $180m.

US-based in-store retail analytics provider RetailNext raised $125m yesterday in a series E round featuring the corporate venturing units of communications technology maker Nokia and wireless technology supplier Qualcomm.

Nokia Growth Partners and Qualcomm Ventures were joined by payment services provider American Express Ventures, Activant Capital Group, which led the round, August Capital, StarVest Partners, Commerce Ventures, Pereg Ventures and Siguler Guff & Company.

Founded in 2007, RetailNext provides technology that enables brick-and-mortar stores to collect and correlate data sourced…