Razer Green Fund will be overseen by the gaming accessory producer's corporate venture capital subsidiary, zVentures.

US-headquartered gaming accessory producer Razer launched a $50m investment vehicle yesterday that will invest in sustainable product and environmental technology developers.

Razer Green Fund’s capital will be deployed through the company’s corporate venturing unit, zVentures, and it will concentrate on areas such as renewable energy, carbon and plastic management, with an eye on its youthful customer base.

The vehicle’s first investment is in The Nurturing Co, a Singapore-based producer of sustainable consumer brands including Bambooloo, which offers toilet paper made…

Robert Lavine

Robert Lavine is special features editor for Global Venturing.