The $100m deal for Ozon is the largest private investment in an electronic business in Russia.

Japan-listed online services conglomerate Rakuten has continued its minority and majority equity investment strategy to build a global company by yesterday joining the consortium investing $100m in Russia-based internet retailer and travel company Ozon.ru.

The deal is the largest private investment in an electronic business in Russia and nearly double April’s $55m backing of online shopping club KupiVIP by a venture capital consortium of Balderton Capital, Bessemer Venture Partners, and Russia Partners.

Alongside Rakuten as new investors in Ozon.ru were venture capital firms…