Sistema led the gift card provider's series B round, which included returning investors Amazon, Accel Partners and Helion Venture Partners.

Sistema Asia Fund, a corporate venturing subsidiary of conglomerate Sistema, has led a $10m round for India-based gift card technology provider Qwikcilver, Economic Times reported yesterday.

Amazon Asia-Pacific, a subsidiary of US-based e-commerce firm Amazon, also invested in the round, as did venture capital firms Accel India and Helion Venture Partners. Sistema provided between $4.4m and $6m of the funding, a source told ET.

Qwikcilver produces specialist stored-value gift cards for corporate and retail customers. It plans to use the…