News provider TechCrunch said financial terms were undisclosed.
Quantcast, a US-based online analytics company backed by corporate venturing units, has reportedly acquired local advertising technology provider MakeGood.
News provider TechCrunch said financial terms were undisclosed.
Quantcast has raised more than $50m from a consortium including media-focused merchant bank Allen & Company, technology equipment supplier Cisco Systems and venture capital firms Revolution Ventures and Polaris Venture Partners.
Quantcast closed its series C round in January 2010 at $27.5m, co-led by Cisco as a new investor, and its B round in January 2008 at $20m.