Karthee Madasamy, a senior director at Qualcomm Ventures, says: "Our investment in Big Shoe Bazaar has come at a time when the rapid rise of smartphones, tablets and social media networks stands to greatly influence the way people engage in online shopping."

US-based semiconductor company Qualcomm’s corporate venturing unit helped Big Shoe Bazaar India, a cash and carry company, raise INR 100 crore ($18m) on Tuesday.

Qualcomm Ventures was joined leading the C round by Fidelity Growth Partners India, a venture firm run by the eponymous US-based mutual fund manager.

Venture firms Nexus Venture Partners and Catamaran also invested. Big Shoe Bazaar own e-commerce website Yebhi.com.

Karthee Madasamy, Senior Director, Qualcomm Ventures, India and Israel, said:  “The number of Internet users via…