Asset management firm Noosphere has acquired Fiksu, a US-based mobile app marketing company backed by semiconductor manufacturer Qualcomm, for an undisclosed sum.
Fiksu will now operate as part of Noosphere-owned marketing agency ClickDealer.
Fiksu has created a rewards-based app discovery network named FreeMyApps that it claims has been responsible for some 7.2 billion app downloads. That product and Fiksu’s technology are expected to improve functionality of ClickDealer’s own mobile advertising offerings.
Fiksu will gain access to ClickDealer’s sales leads and…
