The software company has taken a majority stake in MediaV in return for a $100m cash injection.

Software producer Qihoo 360 Technology has paid $100m for a majority stake in China-based digital marketing company MediaV, the Wall Street Journal has reported, citing James Mi, co-founder of Lightspeed China Partners, as the source.

Mi said that Qihoo took a stake sized at between 50% and 60%, and that existing investors Lightspeed Venture Partners, with which Lightspeed China is affiliated, GGV Capital and Soros Fund Management have retained reduced stakes in MediaV.

MediaV has also initiated talks with bankers…