Venture firms Highland Capital andVentech also participated in the round backing the China-based mobile phone magazine publisher, Marbridge Daily said.

China-based technology company Qihoo 360 has backed Vivame, which publishes China-based mobile phone magazine Viva Mobile Magazine, according to news provider Marbridge Daily. The investment was valued at more than RMB100m  ($16m), TechWeb said.

Venture firms Highland Capital and Ventech also participated in the round, Marbridge Daily said.

Zhou Hongwei, chief executive of Qihoo, has become a director of Viva, TechWeb added.