Publicis Groupe will provide between $11,000 and $550,000 to 90 startups through the #Publicis90 scheme in a bid to celebrate its 90th birthday.

France-headquartered marketing and public relations firm Publicis Groupe has launched an initiative called #Publicis90 that will invest in and mentor 90 startups across the globe.

The successful applicants will receive between €10,000 and €500,000 ($11,000 to $550,000) in funding from Publicis as well as a mentor drawn from the firm’s pool of digital, marketing and communications experts.

The company was sent more than 3,500 applications from entrepreneurs, students and Publicis employees spanning 130 countries, after launching a call for entries…