Flite, a US-based paid media publishing company, has raised $9m funding led by Iris Capital, the venture capital investment company sponsored by France-based communications company Publicis Groupe and France-based mobile telecommunications company Orange, with participation from Flite’s existing investors, including Sequoia Capital, Hummer Winblad Venture Partners, General Catalyst, and US-based magazine publisher Condé Nast.

Flite has also signed a partnership with Vivaki, the digital advertising subsidiary of Publicis Groupe, to roll out the Flite platform to the Publicis Groupe network…