The investment arm of Investitionsbank Berlin, the ProFIT finance programme, invests $1.3m into Adspert, an automated software programme by Bidmanagement, which is backed by Bertelsmann Digital Media Investments.
Adspert, the company founded by Bidmanagement, has raised $1.3m, according to news provider Techcrunch, from the ProFIT finance programme, the early-stage investment arm of Investitionsbank Berlin. Adspert is a web-based Bidmanagement tool for Google AdWords campaigns.
Bidmanagement is backed by Bertelsmann Digital Media Investments (BDMI), the investment arm of Germany-based media conglomerate Bertelsmann, who invested a six figure sum in 2011.
Adspert aims to help “optimize and fully automate” Google AdWords accounts so that advertisers can increase the ROI for the…
