Marketing its innovation credentials, WPP uses corporate venturing amid a broader acquisition and development strategy to transition to a digital future.
A quarter of a century after Sir Martin Sorrell began the reincarnation of Wire and Plastic Products (now called WPP), a UK-based maker of wire baskets, as the world’s biggest marketing and advertising agency, the group remains focused on dealmaking to provide for its future.
This determination to grow through investment in whatever form is required, from partnerships to corporate venturing and majority acquisitions, has marked WPP’s rise to pre-eminence and remain there through the transition from traditional to digital…
