Grace Beauty Capital-backed children's clothing line Primary has collected series C funding from returning investors USVP and Homebrew Ventures.
Primary, a US-based children’s clothing line backed by cosmetics distributor Grace Beauty, has received $20m in a series C round co-led by venture capital firms US Venture Partners (USVP) and Homebrew Ventures, according to AlleyWatch.
Founded in 2015, Primary curates and sells children’s clothing through its e-commerce platform, with most items selling for below $25.
The clothes are made with quality cotton fabrics and come without sequins – due to the risk of ingestion – as well as branding logos…
