The Grace Beauty-backed online childrenswear brand has secured $19.8m according to a securities filing, to take its overall equity funding to $32.5m.
Primary, a US-based online baby and children’s clothing retailer backed by beauty product distributor Grace Beauty, has raised $19.8m in funding, according to a regulatory filing on Wednesday.
The participants in the round have not been disclosed but the filing revealed Primary plans to close the round at approximately $20.6m.
Founded in 2014, Primary sells a range of affordable infant and children’s clothing items available in a variety of bright colours. The clothing is also free from slogans and visible…
