Priceline invested the capital as part of a strategic agreement that will involve it helping the Brazil-based online travel company to enhance its global offering.
Online travel services provider Priceline Group paid $60m for a minority stake in Brazil-based online travel company Hotel Urbano yesterday.
Priceline made the investment as part of a strategic partnership through which it will provide Hotel Urbano users with access to its global network of accommodation partners and in return become the preferred provider for Hotel Urbano’s global holiday packages.
Founded in 2011, Hotel Urbano operates an online travel platform that encompasses more than 8,000 Brazilian hotel partners.
The company…
