Vanedge Capital, a venture capital (VC) firm co-created by executives from games company Electronic Arts, which also reportedly committed to its first fund, has backed Playnomics, a US-based mobile game marketing service.

Playnomics raised $5m in its series B round from Vanedge, which will put Tony Lam on the portfolio company’s board, and VC peers FirstMark Capital and XSeed Capital. Its other investors include VC firms Metamorphic Ventures, Accelerator Ventures and TriplePoint Capital, the company said.

Separately, Game Analytics, a…