Fragrance and flavourings producer Symrise led the first close of a $6m series A round for US-based fragrance retailer Phlur on Monday sized at $2.5m, according to a regulatory filing.

Founded in 2015, Phlur has created a range of premium fragrances made with environmentally sustainable ingredients that it sells through its e-commerce platform. It donates money from each sale to International Union for the Conservation of Nature.

Phlur will look to expand its business using the series A cash, widening…