The corporate venturing arms of Citi and American Express reinvested in cognitive content generation platform Persado, boosting its overall funding to $85m.
Persado, the US-based creator of a platform that generates cognitive textual content, completed a $30m series C round featuring payment services provider American Express and financial services firm Citi yesterday.
The corporates, which invested through their American Express Ventures and Citi Ventures units respectively, were joined by investment bank Goldman Sachs, which led the round, Bain Capital Ventures and StarVest Partners.
Persado has built a platform that uses natural language processing and machine learning algorithms to generate marketing copy in…
