WPP Digital, the digital investment arm of WPP, has acquired a minority interest in US content marketing startup, Percolate, to support a strategic partnership.
Percolate Industries, a US and UK-based content marketing platform that aims to provide brands with relevant marketing content, has formed a strategic partnership with WPP Digital, the digital investment arm of WPP, which has also acquired a minority interest in Percolate.
In 2012, Percolate raised $9m series A funding led by GGV Capital.
“Trends like social and mobile are transforming what customers expect and need from brand interactions. I’m excited to have Percolate and WPP work together to…
