The PepsiCo10 programme, which already collaborates with venture capital firm Highland Capital Partners, OMD and technology publications Wired and Mashable, plans to work with 10 European technology start-ups to help its drinks brands.
Pepsi has extended its start-up competition to Europe from the US.
The PepsiCo10 programme, which already collaborates with venture capital firm Highland Capital Partners, OMD and technology publications Wired and Mashable, plans to work with 10 technology start-ups to help its drinks brands.
The company said it was looking for companies and start-ups with a ready-to-go product or service technology in social media and/or community-based marketing, mobile marketing, tablets, location-based marketing, digital video, gaming and/or learning.
PepsiCo will provide…
