Customer engagement platform CrowdTwist has raised $20m from investors including Softbank Capital, KBS+ Ventures and Bertelsmann Digital Media Investments pre-acquisition.
Computing technology provider Oracle has agreed to buy US-based customer loyalty software provider CrowdTwist for an undisclosed amount, enabling corporate investors Softbank, KBS+ and Bertelsmann to exit.
Founded in 2009, CrowdTwist has created a software platform that helps organisations interact and engage with customers across multiple channels while using artificial intelligence to analyse the resultant data.
Oracle will integrate CrowdTwist into its Customer Experience (CX) division once the deal closes. Oracle executive vice-president Rob Tarkoff said: “Oracle is taking a…
