Financial services firm Orix USA on Tuesday exited US-based digital advertising management platform Operative Media following the startup’s acquisition by TV advertising management technology developer SintecMedia.
Terms of the acquisition have not been revealed by either party. Lorne Brown, founder and chief executive of Operative Media, will become president of SintecMedia following the transaction.
Founded in 2001, Operative Media has developed software and offers services to publishers, agencies and networks to handle advertising campaigns. The company’s client list includes broadcaster…
