The NewSpring-led round took the B2B e-commerce platform's funding to$40m to date, from investors that include Novel Group and Creative Artists Agency.

NuOrder, a US-based business-to-business (B2B) e-commerce platform backed by telecommunications firm Novel Group, has closed a $15m series C round led by investment firm NewSpring Capital.

Growth equity firm Argentum and venture capital firm Upfront Ventures, which are both existing investors, participated in the round.

Founded in 2011, NuOrder has developed a wholesale online platform for sales teams and buyers to browse products, access inventory data and place orders. It has signed up more than 1,000 vendors and 435,000 buyers.

…