Novel Group's corporate venturing unit returned to back True Fit, which supplies personalised shopping software for clothing retail brands.
US-based retail software developer True Fit has secured $15m in equity funding from investors including Novel TMT, the corporate venturing subsidiary of telecommunications company Novel Group.
Venture capital firms Signal Peak Ventures, Promus Ventures and Jump Capital co-led the round, which also included Guggenheim Partners and Breakaway Ventures. Novel TMT, like Guggenheim and Breakaway, took part in the round as an existing investor.
True Fit uses retail data to personalise the shopping experience, helping consumers find clothing and footwear online…
