Hubert Burda Media has led a series E round for the curated marketplace, which sells items produced by small businesses, taking its total equity funding to about $58m.

UK-based marketplace NotOnTheHighStreet.com raised £21m ($27.5m) in a series E round led by media company Hubert Burda Media on Sunday.

Eight Roads Ventures, the investment arm of financial services conglomerate Fidelity International, also invested in the round, as did Index Ventures and Industry Ventures.

Founded in 2006, NotOnTheHighStreet operates a curated marketplace that enables small businesses to sell items such as personalised dressing gowns, gin tasting sets or patio chairs.

The money will go towards marketing efforts, innovation and operations.…