Wells Fargo-affiliated venture capital firm Norwest Venture Partners has led a $12m series A round for the personalised online shopping platform.
US-based personalised shopping platform Personali has raised a $12m series A round led by Norwest Venture Partners, the venture capital firm backed by financial services provider Wells Fargo, TechCrunch reported earlier today.
Remaining investors have not been disclosed.
Personali enables e-commerce companies to analyse a user’s shopping behaviour and automatically provide discounts on products if the algorithm determines a sale is more likely to close at a lower cost.
Originally known as Netotiate, the company secured $1.6m in seed funding…
