Pereg Ventures, a newly launched venture firm targeting market intelligence and analytics startups, has raised $25m for its first fund from investors including Nielsen.
US-based venture capital firm Pereg Ventures reached the first close of its first fund today, having raised $25m from backers including information services provider Nielsen.
Pereg Ventures Fund I will provide funding at series A and B stage for market intelligence and analytics technology companies operating in the US and Israel. Additional limited partners for the fund and its final target have not been disclosed.
Nielsen will seek to offer Pereg’s portfolio companies access to corporate partners and information assets…
