Digital advertising company Value-First has exited India-based e-commerce recommendation platform Rocket Science Innovations through an acquisition by media company NewsHunt, the Economic Times reported on Thursday.
The financial terms of the acquisition, a cash and stock deal, have not been revealed. Value-First, the only disclosed backer of Rocket Science, invested Rs 60m ($945,000) in 2013.
Founded in 2012, Rocket Science operates advertising platform BuyT ContentLink. BuyT analyses the content a user is currently consuming and searches e-commerce websites such as…
