The marketing analytics company boosted its funding to $80m since 2006 in a round backed by corporate venturing unit American Family Ventures.

Networked Insights, a US-based provider of marketing analytics software, has secured $30m in funding from investors including American Family Ventures, the venture capital subsidiary of insurance provider American Family.

The round, which was co-led by Sands Light Capital and the Cherng Family Trust, also featured investment bank Goldman Sachs, VC funds 4490 Ventures and Kegonsa Seed Fund, and undisclosed private investors.

Networked Insights has built a software platform called Kairos that utilises artificial intelligence and machine learning to pinpoint what…