Naspers' $19m investment in Esky, provided in return for a 31% stake, enabled it to join another corporate, Ru-Net, as an investor in the company.
This past February South Africa-based media group Naspers acquired a 30.7% stake in eSky.ru, a Russian online retailer of children’s goods. The transaction, which amounted to R200m ($19m), has just been made public in the group’s latest financial report.
Esky.ru operates in one of the most dynamic areas of Russia’s e-commerce market. Last year, the children’s goods segment amounted to RUB 24bn ($750m), up 43% from the previous year, according to InSales data cited in EWDN’s industry report.
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