Muse & Co inspires Mixi into acquisition

Feb 19, 2015 • Robert Lavine

Itochu and Mitsubishi UFJ both exited the online flash sales company in a $14.8m purchase by internet company Mixi.

Social networking company Mixi agreed today to acquire Japan-based fashion e-commerce company Muse & Co for ¥1.76bn ($14.8m), giving exits to conglomerate Itochu and financial services firm Mitsubishi UFJ.

Muse & Co operates a membership-based online store that sells women’s fashion through flash sales, and caters mainly for a mobile-oriented user base. Around 80% of its traffic comes from smartphone users.

Muse & Co previously raised $3.4m in 2013 from Itochu, which invested through its Itochu Technology Ventures unit, Mitsubishi…

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