Motorola Solutions Venture Capital, the corporate venturing unit of Motorola Solutions, has invested an undisclosed amount of funding into US-based shopper merchandise planning company Revionics. Prior to this round, the company had raised $18.2m, according to CrunchBase.
Retailers are increasingly using social media and sales data to make more cost-effective merchandise decisions. Extreme price competition and informed consumers that shop at-home, in-store and on-the-go are driving retailers globally to better understand and respond to shopper behaviour by channel, store, touch point and product. Motorola Solutions Venture Capital, the corporate venturing unit of Motorola Solutions, is interested in such technology and has invested in US shopper merchandise planning company, Revionics. The capital raised will be used to accelerate…
