The Tencent, Bertelsmann and Ping An-backed owner of social commerce platform Mogujie is looking to raise $200m in the offering.

Mogu, the China-based owner of fashion e-commerce platform Mogujie, filed for a $200m initial public offering on Friday that will enable corporates Tencent, Ping An and Bertelsmann to exit.

Launched in 2011, Mogujie is an online platform that sells fashion items as well as providing curated fashion-themed content for users with embedded links that enable them to buy the featured clothing.

The platform had an average of 62.6 million monthly active users in the year running up to September…

Robert Lavine

Robert Lavine is special features editor for Global Venturing.