The companies are collaborating on a US-based accelerator for home automation companies.

Insurance provider American Family Insurance and computing company Microsoft launched a startup accelerator near Microsoft’s Washington State campus on Tuesday that will focus on home automation companies.

American Family will invest a minimum of $25,000 in each startup through its American Family Ventures subsidiary.

The companies will select 10 startups for the inaugural four-month programme, scheduled to begin in mid-August, and will have access to mentorship and a workspace to develop their products.

“Home automation is ripe for startup innovation,”…