Baidu, Deutsche Telekom, Naver, New York Times and ProSiebenSat.1 are all set to exit the machine learning software provider in an acquisition by McDonald’s.
Fast food franchise McDonald’s agreed today to acquire Dynamic Yield, a US-based online marketing technology developer backed by corporates Baidu, Deutsche Telekom, Naver, New York Times and ProSiebenSat.1.
Terms of the deal were not disclosed, but people familiar with the matter told technology news portal Wired that McDonald’s will pay more than $300m in the deal.
Founded in 2011, Dynamic Yield has created a machine learning software platform that helps marketing staff to personalise their interactions with consumers in real…
Thierry Heles
Thierry Heles is editor-at-large of Global University Venturing and Global Corporate Venturing, and host of the Beyond the Breakthrough podcast.
